Welcome

I’m Luca, a 3rd-generation beekeeper and the creator of this beekeeping and honey sales course.

Beekeeping isn’t just a hobby or a job for me. It’s my family’s tradition. It runs in my blood.

My Story

• My grandfather started with just a few wooden hives tucked away in the countryside.
• My father expanded the practice with more bees, more knowledge, and more patience.
• I grew up in the middle of it all, learning how to care for bees, harvest honey, and eventually how to turn honey from just a product into a real beekeeping business.

Like many beekeepers, I quickly discovered the hardest part: selling honey.

The Struggle Beekeepers Face

Producing honey is the easy part. It’s sweet, rewarding, and fulfilling. But selling honey consistently is the real challenge.

I know because I was there myself:

• Jars stacking up in storage
• Not knowing where to find buyers
• Feeling lost with marketing
• Watching good honey sit unused

My Breakthrough

I refused to give up. Through trial and error, I tested different methods, failed many times, learned even more, and eventually developed a system that worked.

By combining traditional beekeeping knowledge with modern digital marketing, I built a reliable system that sells honey season after season.

Why I Created This Course

This course is designed to help other beekeepers skip the struggle and follow clear, practical steps that actually work.

Inside, you’ll learn how to:

• Build a strong honey brand that customers trust and remember
• Find buyers locally and through social media platforms
• Use marketing strategies to grow sales all year round
• Avoid the most common mistakes that cause lost sales
• Turn your passion for bees into a profitable business

My Mission

My mission is to help beekeepers around the world stop struggling with sales and start thriving.

When you join, you’re not just learning from me. You’re joining a community of beekeepers who believe in combining tradition with modern tools to succeed.

Together, we will:

• Keep the love for bees alive
• Build businesses that support our families and futures

If you’ve ever wondered how to sell your honey more effectively, how to build a brand, or how to use digital tools without feeling overwhelmed, this course is for you.